WORX Presents on Branding & Marketing Strategy at Yale Helix Healthcare Startup Incubator

Posted by WORX on Feb 19, 2021 4:58:00 PM

For the second consecutive year, President and Chief Creative Officer Grant Copeland and Vice President Alyssa Altman led a lively working session on how to position a biotech/healthtech startup brand for market success with the Yale University student-based incubator group, Helix.

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Topics: Agency Accolades

Thomaston Savings Bank Gives Back In Big Ways

Posted by WORX on Feb 12, 2021 12:00:00 AM

Thomaston Savings Bank, a local bank and WORX client partner, developed a new community initiative aimed at providing meals to those in need.

The “Community Kitchen Project” paired local restaurants who are customers of the Bank, with food and crisis intervention organizations. Thomaston Savings Bank kicked off the initiative by purchasing meals from several local restaurants. The restaurants then prepared and delivered those meals to the selected groups.

To date, almost 6,000 meals have been purchased.

“I’m so proud of our team,” says Stephen Lewis, CEO and President of Thomaston Savings Bank. “We’ve been able to help two groups and bring them together and really benefit our community. It’s fulfilling to be able to make that happen for everybody and do it right within our local community.”

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Topics: Client Partner Successes, Community Involvement

Drew Marine to Create New Innovation Center in Waterbury

Posted by WORX on May 21, 2020 3:00:00 PM

WORX client partner Drew Marine, a global leader in specialty chemicals and technical services to the maritime industry, has announced its plans for a new center of excellence in Waterbury, CT. The Drew Marine Global Innovation and Manufacturing Center will include a state-of-the-art research laboratory, as well as technical, quality assurance, pilot blending and full-scale manufacturing functions – bringing an estimated 50 new jobs to the area. Drew also plans to use this facility as a main distribution hub for its operations in North America.

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Topics: Client Partner Successes

WORX Accepted Into Forbes Agency Council

Posted by WORX on Apr 9, 2020 3:00:00 PM

WORX, a top branding, digital and marketing agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

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Topics: Agency Accolades

Joe Gugliotti Speaks at the YPOWR CEO Series

Posted by WORX on Feb 18, 2020 3:00:00 PM

As an initiative of the Waterbury Regional Chamber, Young Professionals of the Waterbury Region (YPOWR) was created to encourage young professionals to live, work and thrive within the Waterbury community. For the past 8 years, YPOWR has put on a CEO Speaker Series – which showcases local community and business leaders.

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Topics: Agency Accolades

Post University Brings Santa Back to Downtown Waterbury

Posted by WORX on Dec 22, 2019 7:00:00 PM

For the first three weekends in December, Post University transformed the lobby of its Bank Street center into Santa’s playhouse – with several hundred local citizens taking in the holiday experience.

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Topics: Client Partner Successes, Community Involvement

WORX President Featured in Post University Business School Event

Posted by WORX on Dec 3, 2019 10:00:00 PM

Grant Copeland, WORX President and Chief Creative Officer, joined Definitive Technology Group Co-Founder Patrick Ney for a Fireside Chat discussion with the Dean of Post University’s Malcolm Baldrige School of Business, Dr. Jeremi Bauer.

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Topics: Community Involvement

WORX Tops National Graphic Design Awards List

Posted by WORX on Dec 1, 2019 2:00:00 PM

For 56 years, Graphic Design USA magazine has sponsored competitions that spotlight creative excellence, with the American Graphic Design Awards™ serving as their flagship. The American Graphic Design Awards are one of the most inclusive and difficult marketing competitions – with roughly 10,000 entries of outstanding design work submitted, and only 10% selected as winners.

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Topics: Agency Accolades

WORX Vice President Earns Wharton School Certificate

Posted by WORX on Nov 22, 2019 6:00:00 PM

Alyssa Altman, WORX Vice President, has successfully completed a certificate program from the University of Pennsylvania Wharton School for Executive Education.

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Topics: Agency Accolades

WORX Leadership Talks at Yale University Incubator

Posted by WORX on Nov 21, 2019 10:00:00 PM

The Yale Helix Group is a University-founded, student-run incubator for Connecticut physicians to co-found healthcare startups. WORX President Grant Copeland and Vice President Alyssa Altman were speakers on Sales & Marketing for Startups, discussing the experience of WORX in the healthcare and startup space, as well as leading a collaborative discussion around how to position a healthcare brand for long-term success.

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Topics: Community Involvement

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