Alyssa Altman, WORX Vice President, has successfully completed a certificate program from the University of Pennsylvania Wharton School for Executive Education.
Altman received a certificate for Business Analytics, and has expanded her knowledge across three pillars: Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. In doing so, she will now add further data-driven strategies to WORX client partners – with a focus on how to look at data, identify insights and prescribe long-term actions that help make better business decisions.
Altman leads digital marketing strategy for several WORX client partners – and is a highly-regarded industry voice on Search Engine Marketing, Search Engine Optimization and Social Media.
Curriculum for the Wharton Business Analytics certificate program included Data Collection Methods, A/B Testing, Correlation and Causation, Forecasting, Regression Analysis, Data Visualization and Interpretation, Optimization Models and Decision Trees.
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.